Partnership Announcement: Premier Ultimate League
Yesterday marked an important day in the history of ultimate. The Premier Ultimate League (PUL), a new professional womxn and non-binary ultimate league, was officially introduced.
Seven teams (stay tuned for news on a potential 8th!) from the United States and Colombia will be playing in the PUL's inaugural season. The league aims to achieve equity in the sport of ultimate by increasing accessibility and visibility of womxn players through high-quality competition, leadership experiences, and community partnerships.
VC Ultimate is proud to be sponsoring the PUL, and we hope to help the league in its efforts for gender, racial, and economic diversity in the sport of ultimate.
Maddy Frey, a member of the Board of Directors for the PUL, had this to say about our involvement:
"It would be an understatement to say our PUL teams are excited to wear VC in our inaugural season. We can't believe our good fortune! VC is a company whose values align with the PUL's, and is not afraid to show it through a huge commitment of upfront resources."
VC has committed to providing uniforms for each team in our largest sponsorship offer ever. It's time to change what the landscape of professional ultimate looks like and VC's proud to make that happen in any way we can.
Frey continues, "Getting to work with Adriana and VC's staff has been a huge added benefit – her thought partnership has been a big part of helping us develop the league structure and really push it forward. VC is one of those companies that makes you feel good about spending your money – you know it's going to a good place for a good cause."