2020 Uniform Promotion
Teams have now received their 2020 dark jerseys and shorts... let's discuss how we can promote them to your fans! We hope you've been able to distribute your uniforms to all your players.
Why is it important to promote?
Replica jerseys are available in each of your online stores – and not only are they the coolest, but also the highest priced item – which means the best opportunity to earn your team a commission of $8.85 per replica ordered.
In addition, getting VC jerseys out into the world is a fundamental goal of VC's for the VC-PUL partnership. In order to keep supporting our community, such as being able to outfit the entire PUL for free, we really do need to increase the volume of teams ordering uniforms from us. This is especially true in a year like 2020 when over 95% of our custom uniform revenue has been lost.
That's where your players and teams come in! Small efforts form your team can make a huge impact for us.
How can players help?
Take a look at this recent post by Monarch player Kaitlynne Roling; it's perfect. Kaitlynne is funny, real and shows off her jersey as well as swag.
Look at the reach this post had - 167 likes! That's 167 potential supporters of the Monarchs, the Premier Ultimate League and VC. Now we're talking.
A great follow-up post would be to tag the Monarchs collection in the VC store. This said, it does express a more commercial tone and we understand this request may make some players uncomfortable. The key detail is to tag us, and we will "retweet with comment" including the collection link. It is vital that players are aware of this and the reasoning behind it (please feel free to share this blog with them!).
The team should be doing this, too, from their accounts - for every merchandise and/or uniform-related post. It will make a vast difference to your commission earnings.
It's all about the @vcultimate tag
This is very important – we ask players and teams to tag us in any related content. We know not everyone is a marketing expert - it's ok because we are! If we are notified of your posts on Instagram, Twitter and Facebook through a tag, we will share, like and comment in ways that will effectively turn fun content into marketing activity and opportunity for your team and the league.
How does this help VC get more uniform orders?
Your players are professional athletes. Our community looks up to them and trusts them to represent the best apparel available. Kids want to be them! What better endorsement is there for an ultimate uniform provider?
This said, if any of your players don't like their apparel, let us show them how good our customer service is! We want to hear from you, and together find a solution to the problem.
More ideas for promotion
There are numerous ways you and your players can promote your VC uniforms:
- Unveiling: apparel coming out of the box for the first time, delivering uniforms to players, players opening packages with their jerseys in it.
- Showing it off: photos and videos of players trying their professional uniform on for the first time, entering a room and recording the reaction of their partner/teammate/roommate/family.
- Wearing it: photos and videos of players wearing their uniform while training, working, hanging out during social distance visits, etc.
- Selfies
Most importantly, tagging your team's account and @vcultimate will allow us all to share and increase the reach.
Have ideas?
We'd love to hear them! Share your 2020 uniform promotional ideas with us and we will be sure to watch your account. We can also share successful activity here to help other teams!
In closing...
Your player's friends, family members, teammates (from their other teams), players (if they coach themselves) and online community, are the absolute best potential supporters for your team and for VC. Let's work together to encourage them to join us!
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